我們應(yīng)該如何對(duì)待廣告?(十二篇)

人的記憶力會(huì)隨著歲月的流逝而衰退，寫作可以彌補(bǔ)記憶的不足，將曾經(jīng)的人生經(jīng)歷和感悟記錄下來(lái)，也便于保存一份美好的回憶。范文怎么寫才能發(fā)揮它最大的作用呢？下面是小編幫大家整理的優(yōu)質(zhì)范文，僅供參考，大家一起來(lái)看看吧。

我們應(yīng)該如何對(duì)待廣告?篇一

隨著社會(huì)的發(fā)展，越來(lái)越多的新產(chǎn)業(yè)出現(xiàn)在人們的生活中。廣告業(yè)就是其中之一。而且還在蓬勃發(fā)展。在某種程度上，它改變了我們的生活，給我們帶來(lái)了很多的好處。我們的生活不能沒(méi)了它。有幾個(gè)理由可以支持我的觀點(diǎn)。

first of all, advertising provides clear goods information to us. when we walk into the supermarket, we will see dazzling commodities. it is common that we don’t know what to choose as we don’t have a better understanding about them. at that time, advertisement can offer help for us. we can choose a product according to its advertisement, because every advertisement will show the best part for that product. even though we don’t know the commodities well, but we can have a little understanding about it. in the other words, advertisement plays the role as assistance when we are buying things.

首先，廣告為我們提供了明確的商品信息。當(dāng)我們走進(jìn)超市的時(shí)候，我們會(huì)看到琳瑯滿目的商品。通常我們都不知道要買什么因?yàn)?我們不怎么了解它們。這個(gè)時(shí)候，廣告就可以幫助我們了。我們可以根據(jù)廣告來(lái)選擇商品，因?yàn)槊總€(gè)廣告都展示了產(chǎn)品的最好部分。雖然我們不了解商品，但我們還是可以有一點(diǎn)點(diǎn)了解的。換句話來(lái)說(shuō)，在我們買東西的時(shí)候，廣告幫了我們很多。

secondly, advertisement also gives a chance for many people to find a job. the ad is everywhere around us. so it must need many people to work for it. in the competition society, it is a good opportunity for us to solve the difficulty of employment. without advertising industry, there are many people will lose their jobs?

其次，廣告也提供了機(jī)會(huì)給那些找工作的人。廣告在我們身邊隨處可見(jiàn)。所以肯定需要很多人來(lái)為它工作的。在競(jìng)爭(zhēng)激烈的社會(huì)，這是解決就業(yè)難的一個(gè)很好的機(jī)會(huì)。沒(méi)有廣告行業(yè)，有很多人會(huì)下崗?

to sum up, it is my point about the advantages of advertising. we should make full use of it in our daily life and occupation.

總之，這是我對(duì)廣告優(yōu)勢(shì)的一些看法。我們應(yīng)該在日常生活中和就業(yè)中充分利用它。

我們應(yīng)該如何對(duì)待廣告?篇二

when you hear this topic, you may wonder how dare i can say this! as we all live in 21th century, the information age, we need advertisement as a tool to delivery information from one to another. undoubtedly, it is more convenient for us to know more about information through advertisements. however, everything has two sides, including advertisements, after you hear what i will say next you will touch the feeling “advertisement is a curse” the same as me.

當(dāng)你聽(tīng)到這個(gè)題目的時(shí)候，你可能很好奇我怎么敢這樣說(shuō)!因?yàn)槲覀兌忌钤诙皇兰o(jì)，這個(gè)信息時(shí)代，所以我們需要廣告作為傳遞信息的工具。毫無(wú)疑問(wèn)，通過(guò)廣告我們可以更方便了解到更多的信息。然而，任何事物都有兩面性，這也包括廣告，聽(tīng)完我接下來(lái)要說(shuō)的你就會(huì)像我一樣感受到“廣告是詛咒”的感覺(jué)。

please image that you live in a small house where there are fulfilled with various advertisements tapped around the wall, how do you feel in this situation? of course, it is terrible, isn’t it? actually, it is a common phenomenon existing around us. as you see, there are some advertisement tapped on our desks and the wall of the teaching building, you can even find them in the toilet. although it can give us some information, it is true that it leads to low level of beauty of our environment. these advertisements are also called “psoriasis”, which becomes a hot potato in the aspect of environmental governance.

想象一下，你住在一個(gè)墻上貼滿廣告的小房子里，在這種情況下，你感覺(jué)如何?當(dāng)然，很可怕的，是不是?實(shí)際上，在我們周圍這是很普遍的現(xiàn)象。正如你看到的`，我們教學(xué)樓的桌子和墻壁上都貼滿了廣告，甚至在廁所里都找到它們。雖然它可以給我們一些信息，但是，它降低了環(huán)境的美感也是真的。這些廣告也被稱為“牛皮癬”，已經(jīng)成為在環(huán)境治理方面的燙手山芋了。

however, existence is reasonable; you cannot clear away all the advertisements. it will be better if you can keep the balance between its advantages and disadvantages and try to make good use of advertisements.

然而，存在就是合理的;你不能清除所有的廣告。當(dāng)然，如果你能夠讓它的優(yōu)劣勢(shì)保持平衡，充分利用廣告是最好的。

我們應(yīng)該如何對(duì)待廣告?篇三

speaking of advertisement, some people dohave a bad feeling for it. they argue that it happens quite often that when they are enjoying a movie, then advertisement pop up and disappoint , some people believe that advertisement is great for they are informed of some new and inexpensive products or other things. in my point of view, i think advertisement is a disaster. reasons are as follows.

一提到廣告，很多人都很討厭它。他們說(shuō)當(dāng)他們?cè)诳措娪暗臅r(shí)候，廣告會(huì)彈出來(lái)掃他們的興。但是，有些人認(rèn)為廣告很不錯(cuò)，可以告訴他們當(dāng)下有一些新的，便宜的商品出售或者告訴他們一些別的事情。就我看來(lái)，我認(rèn)為廣告對(duì)我們來(lái)說(shuō)是個(gè)禍害。原因如下：

first of all, most advertisements are full of fake information. most manufacturers prefer to advertise their products;hence they will try to use exaggerated and even fake information to attract customers.

首先，廣告包含太多的虛假信息。許多的商家都喜歡為自己的產(chǎn)品做廣告，因此他們會(huì)選擇一些夸大的甚至虛假的信息去吸引顧客。

secondly, advertisement can be people are watching tv programs or listen to radios, if advertisement breaks in by midway, then people will get annoyed because ads make them forget what they are watching or listening.

第二，廣告很煩人。當(dāng)我們?cè)诳措娨暪?jié)目或者聽(tīng)廣播的時(shí)候，中途被廣告打斷的話，我們通常會(huì)很煩躁，因?yàn)閺V告會(huì)讓我們忘記之前看到或者聽(tīng)到的內(nèi)容。

thirdly, ads cheat on customers. for most customers, they would buy the products pasted in advertisement because they believe what the ads say. since advertisements are usually dishonest, most customers will find themselves cheated after they buy the product in ads.

第三，廣告欺騙消費(fèi)者。許多的消費(fèi)者愿意去買廣告中的產(chǎn)品因?yàn)樗麄兿嘈艔V告中所說(shuō)的內(nèi)容。但是由于廣告內(nèi)容不真實(shí)，許多的消費(fèi)者會(huì)在購(gòu)買廣告中的產(chǎn)品之后發(fā)現(xiàn)自己被騙。

all in all, since advertisement is so annoying, full of fake information and cheat on customers, i don’t think advertisement is popular among us.

總之，廣告很煩人，充滿虛假信息，欺騙消費(fèi)者，所以我不認(rèn)為廣告會(huì)受大眾歡迎。

我們應(yīng)該如何對(duì)待廣告?篇四

advertisements appear everywhere in modern society. when you walk along the streets, you can see large boards with pretty girls smiling at you. you read newspapers, and see half of the pages covered with ads. you turn on tv, and you see commercial advertisements again. whether you like it or not, advertisements fill your life.

in order to attract more customers, advertisements will sometimes go to extremes. advertisements use every possible means in producing their announcements. for example, to advertise a certain food, advertisers will employ an actor to sit at a table and eat up their seemingly delicious food product while they film him.

although advertisements enable you to make decisions quickly, sometimes they can cause lots of trouble. there are always many of them and they make you forget what you are sitting there for.

廣告

廣告在現(xiàn)代社會(huì)無(wú)處不在。當(dāng)你走在大街上，你可以看到大的板在你微笑的漂亮女孩。你讀報(bào)紙，看覆蓋廣告。你打開(kāi)電視一半的頁(yè)面，你看到的商業(yè)廣告。不管你喜歡還是不喜歡，廣告充斥你的生活。

為了吸引更多的顧客，廣告有時(shí)會(huì)走極端。廣告在制作自己的短片使用一切可能的手段。例如，對(duì)某一食物做廣告，廣告主會(huì)雇用一個(gè)演員坐在桌邊，吃了它們看似美味的食物產(chǎn)品，而他們的電影。

盡管廣告使你迅速作出決定，但有時(shí)會(huì)造成很多麻煩?？偸怯泻芏嗳耍麄冏屇阃四闶亲谀抢?。

我們應(yīng)該如何對(duì)待廣告?篇五

implanting ads in the tv series or movies has been very popular today, but the audience are not willing to see ads when they are enjoying the plots. even though they have criticized the producers and directors for implanting ads everywhere, the ads still challenge the public’s vision.

今天，在電視劇或者電影中植入廣告是非常流行的，但觀眾并不愿意在欣賞影視的時(shí)候看到廣告，即使他們批評(píng)制作人和導(dǎo)演無(wú)處不在地植入廣告，但是廣告仍然挑戰(zhàn)公眾的視野。

the ads have been the main source of income, so it is no wonder that more and more ads have been showed in the tv programs. directors and producers need funds to support their programs, such as paying the actors. with more funds, they can manage the program well and present better works to the audience.

廣告已經(jīng)成為主要的收入來(lái)源，所以難怪越來(lái)越多的廣告出現(xiàn)在電視節(jié)目中。導(dǎo)演和制片人需要資金來(lái)支持他們的項(xiàng)目，如支付演員薪資。有了更多的資金，他們就可以把項(xiàng)目做好，將更好的作品呈現(xiàn)給觀眾。

though the audience criticize the ads showed in the tv stations, they are more acceptable to see ads in online tv shows. on the one hand, they get free source and know the price of it. on the other hand, the ads are made in a funny way, which can attract the audience’s attention.

雖然觀眾批評(píng)電視臺(tái)的廣告植入，但是他們比較能接受在網(wǎng)劇中看到廣告。一方面，他們得到了免費(fèi)的資源，了解到產(chǎn)品價(jià)格。另一方面，劇中的廣告都以有趣的方式呈現(xiàn)，可以吸引觀眾的注意力。

some actions have been taken to limit the implanting of ads in the tv, which helps the audience appreciate the shows without being interrupted.

目前已經(jīng)有了一些措施去限制電視廣告的植入，這有助于觀眾在欣賞節(jié)目時(shí)不被打斷。

我們應(yīng)該如何對(duì)待廣告?篇六

the following is taken from a memo from the advertising director of the silver screen movie production company.

according to a recent report from our marketing department, fewer people attended movies produced by silver screen during the past year than in any other year.

and yet the percentage of generally favorable comments by movie reviewers about specific silver screen movies actually increased during this period.

clearly, the contents of these reviews are not reaching enough of our prospective viewers; so the problem lies not with the quality of our movies but with the publics lack of awareness that movies of good quality are available.

silver screen should therefore spend more of its budget next year on reaching the public through advertising and less on producing new movies.

the argument presented above is relatively sound, however, the author fails to recognize all the elements necessary to evaluate his situation. 這句話也很摸版化，但是重點(diǎn)分析一下這里evaluate his situation，讀了后面幾段，我們會(huì)知道全是在考慮對(duì)外界的評(píng)估的。所以這一句話就指明了論證的核心，可以說(shuō)統(tǒng)領(lǐng)全文。 the idea that more money be invested in advertising may be a helpful one, but perhaps not because people are unaware of the current reviews.

這句話實(shí)際上是在進(jìn)行讓步，承認(rèn)了廣告還是有用的，但是原因不同。點(diǎn)明了論證主題句，下面幾段全是圍繞著讓廣告更有效這個(gè)主題來(lái)寫的，正如官方評(píng)語(yǔ)中就提到了本文有個(gè)明顯的中心句，就是本句。 to clarify, it may be necessary to advertise more in order to increase sales, however that could be due to many circumstances such as a decrease in the publics overall attendance, an increase in the cost of movies, or a lack of trust in the opinions of the reviewers.這句話是對(duì)主題句的補(bǔ)充，提供了幾種具體的他因的論證方向，更重要的作用是，把主題句給打拆開(kāi)幾個(gè)小的分枝論點(diǎn)，從而方便下面的討論。

我們應(yīng)該如何對(duì)待廣告?篇七

i think tv commercial ads have both advantages and disadvantage. to begin with, they are good because they can popularize the latest products. for example, if some people want to buy a digital camera, but they have no idea about which brand is the best and where to buy it. they may just find out relevant information about it by watching tv ads. but , of course, tv commercial ads are

bad ,because some of them are misleading. for example, some ad about an english training course says “come and join us. you can learn how to speak english within 40 minutes.”

to conclude, people should be very much careful about tv commercial ads.

譯文：

電視商業(yè)廣告

我認(rèn)為電視商業(yè)廣告有優(yōu)勢(shì)，也有劣勢(shì)。首先，他們是很好的，因?yàn)樗麄兛梢酝茝V最新產(chǎn)品。例如，如果有人想買個(gè)數(shù)碼相機(jī)，但他們不知道哪個(gè)品牌是最好的，在哪里買。他們就可以通過(guò)電視廣告發(fā)現(xiàn)它的相關(guān)信息。但是電視商業(yè)廣告也有不好的地方，因?yàn)橛行┐嬖谡`導(dǎo)。例如，一個(gè)英語(yǔ)培訓(xùn)課程的廣告說(shuō)“來(lái)加入我們。你可以在40分鐘內(nèi)學(xué)習(xí)如何說(shuō)英語(yǔ)?！?/p>

總之，人們應(yīng)該非常小心電視商業(yè)廣告。

我們應(yīng)該如何對(duì)待廣告?篇八

with the development of informatization, people have more and more chances to choose the commodities they like. but the more goods exist, the more confusion people feel in choosing one. therefore, advertisement stands out to take the responsibility for people to choose the products they prefer. but advertising has advantages and disadvantages. some people are in favor of it, while some are on the contrary. as for me, i’m in the neutral place.

隨著信息化的發(fā)展，人們有更多的機(jī)會(huì)選擇自己喜歡的商品。但是商品越多，人們?cè)谶x擇的時(shí)候就越困惑。因此，廣告站出來(lái)幫助人們選擇他們喜歡的產(chǎn)品。但是廣告既有優(yōu)點(diǎn)也有缺點(diǎn)。有些人贊成，而有些人則相反。至于我，我在中立的立場(chǎng)。

on the one hand, advertisements help people have a better understanding about products. advertisements always tell people the advantages and functions of the products. people can buy the things they want by reading advertisements. by the way, advertisements are free for consumers. moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. don’t you think it is a good way for choosing a product?

一方面，廣告有助于人們更好地了解產(chǎn)品。廣告總是告訴人們產(chǎn)品的優(yōu)勢(shì)和功能作用。通過(guò)閱讀廣告人們可以買到他們想要的東西。順便說(shuō)一下，廣告對(duì)消費(fèi)者是免費(fèi)的。而且，廣告也比包裝盒上的說(shuō)明書要有趣得多，因?yàn)閺V告包含各種元素，如圖片，視頻，情節(jié)等。難道你不覺(jué)得這是選擇產(chǎn)品的一種好方法嗎？

on the other hand, sometimes advertisements are tempting and deceptive. in order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. the advertisements always exaggerate the advantages and functions of the products. as a result, they mislead consumers to buy things that are not deserved.

另一方面，有時(shí)候廣告是具有誘惑性和欺騙性的。為了吸引目標(biāo)客戶，一些廣告商為了滿足修飾產(chǎn)品的作用，而忽視他們使用的一些骯臟措施，或者他們所帶來(lái)的嚴(yán)重?fù)p害。廣告經(jīng)?？浯螽a(chǎn)品的優(yōu)勢(shì)和功能作用。結(jié)果，他們誤導(dǎo)了消費(fèi)者購(gòu)買不值得的東西。

to sum up, advertisements have the good side and the opposite side. if we just take them as a reference, it will be good. but if we depend on them to buy things, we may suffer losses in the end.

總之，廣告有好的一面也有不好的一面。如果我們只是把它們當(dāng)成是參考，廣告會(huì)是好的。但是如果我們依賴于它們來(lái)買東西，我們最后可能會(huì)遭受損失。

我們應(yīng)該如何對(duì)待廣告?篇九

隨著社會(huì)的不斷發(fā)展，廣告已成為了大眾生活的重要部分，無(wú)處不在。每天我們通過(guò)各種大眾媒體，接收到各種電子或紙質(zhì)的廣告。廣告對(duì)人們的生活既有負(fù)面的影響也有正面的意義。廣告使人變得物質(zhì)至上。新產(chǎn)品不斷得被推銷給大眾。大眾為了追趕潮流而浪費(fèi)錢在無(wú)用的東西上。廣告對(duì)大眾的消費(fèi)觀影響深遠(yuǎn)。舉例說(shuō)明，某玩具廣告中，小女孩向伙伴炫耀自己的新玩具。廣告?zhèn)鬟_(dá)了每個(gè)孩子都應(yīng)該擁有該產(chǎn)品。無(wú)形中孩子會(huì)互相攀比，價(jià)值取向被扭曲。同時(shí)廣告還會(huì)誤導(dǎo)大眾對(duì)于文字的使用。眾所周知，商家會(huì)使用一些大家熟知的成語(yǔ)作為廣告語(yǔ)來(lái)吸引消費(fèi)者的眼球。然而同音不同字往往會(huì)使消費(fèi)者混淆正確的原文字?？芍^是對(duì)傳統(tǒng)文化的一種破壞。

但是凡事都有兩面性。廣告發(fā)展至今已不只是為了推銷產(chǎn)品或者服務(wù)，現(xiàn)在廣告有了更廣的覆蓋范圍。廣告也可以傳遞正面的信息給大眾。以某一公益廣告為例，畫面中將組成family這個(gè)單詞的每個(gè)字母都拆開(kāi)來(lái)，并賦予其中幾個(gè)字母以家庭中的某個(gè)角色，演繹了一個(gè)關(guān)于孩子在家庭中成長(zhǎng)的感人故事。故事中的f（父親）和m（母親）在i（孩子）小的時(shí)候細(xì)心呵護(hù)，可隨著孩子的長(zhǎng)大，孩子企圖沖破家長(zhǎng)的保護(hù)與束縛來(lái)自由成長(zhǎng)，不斷的與爸媽發(fā)生沖突。后來(lái)，孩子體會(huì)到生活的艱辛，主動(dòng)承擔(dān)起家庭的責(zé)任長(zhǎng)成參天大樹，讓年邁的父母可以依靠，為他們遮風(fēng)避雨。每個(gè)看過(guò)廣告的人無(wú)不被深深打動(dòng)。

廣告是社會(huì)發(fā)展的產(chǎn)物，無(wú)處不在也不可避免。重要的是如何過(guò)濾信息，取其精華，去其糟粕。

with the rapid development of the society, advertising has become an important part of our life. we no longer search for advertising, but the advertising finds us. everyday we receive advertising information via varieties of mass medias, either electronic ones or paper ones. advertising affects our life both negatively and positively.

advertising makes people materialism. new products are endlessly introduced to the public. people pursue the fashion trend and a lot of money is wasted for useless stuffs. consumption concept is significantly influenced by advertising. for example, in some advertisement a little girl shows off her new toy to her little friend and says “i have. and you?” the hint is that everyone should have this toy. subconsciously children will be likely to compare with others. value orientation is twisted. advertising misleads the public people in language use. as we all know

merchants always use well known idioms as a slogan to catch the eyes of the consumers. actually only the same pronunciation but not the right word. the public will probably mix up the original correct usage. this is a kind of ruin of the traditional culture.

however, every coin has two sides. advertising is not just a way of selling products or service, the range is much more wider now. it is also deliver positive information. take a public service advertising as an example. in the flash, word family is split into single letters and some of the letters stand for family members. f stands for father, m stands for mother, i stands for the child. the story is about the growing pains of the child. the child grows up gradually and has conflicts with his parents because he would like to get rid of the constraints. after the child steps into the society and tastes the bitter of life. he knows that he should take the responsibility to take care of his parents. father and mother rely on the child and the child builds up a shelter for them. what a touching story. this advertisement tells in a positive and vivid way that we should respect and love the family members.

advertising is the product of society. it is everywhere and unavoidable. what is important is that we should learn to filter the information,discard the dross and keep the essence.

我們應(yīng)該如何對(duì)待廣告?篇十

money spent on advertising is money well spent. it assists a rapid distribution of goods at reasonable prices. it draws attention to new ideas and so helps enormously to raise standards of living.

by helping to increase the demand for goods, it increases the number of workers needed to supply the goods and,therefore, provides employment. it helps to pay for many services. without advertisements, your daily newspaper would cost a dollar or more, the price of your television license would need to be doubled, and travel by bus would cost more.

perhaps most important of all, advertising helps to keep up the quality of the products and services you buy. no regular advertiser dare offer a product that fails to live up to the promise of his advertisements. he might fool some people for a little while through misleading advertising.

he will not do so for ong; for the public has the good sense not to buy the poor uality article more than once. if i see an article advertised, it s the surest proof i know that the article does what is claimed for it, and that it is of good value.

there is one more point i feel i ought to touch on. recently, i heard a well-known television personality declare that he was against advertising because it persuades rather than informs. this is hair-splitting. of course advertising seeks to persuade. if it only gave information, advertising would be so boring that no one would pay any attention. but perhaps that is what the well-known television personality wants.

lam prepared to make just one admission to the opponents of advertising. not every advertisement is a good advertisements are silly. some are pointless though not very many. pick up the nearest magazine or newspaper and count the advertisements that really offend you. and then count the advertisements that, in some degree, interest you, or give you pleasure. and be honest!

我們應(yīng)該如何對(duì)待廣告?篇十一

nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. this has been increasingly becoming popular in our daily lives. whether the influence of advertising is good or bad could be examined as follows.

we will start by talking about the merits of advertising. firstly, advertising is informative, which provides the customers with a quick access to the product needed. take me as an example. i am a new resident of guangzhou, a metropolitan city located in the south of china. at the very beginning when moving to this city, i did not have a clue about where to purchase all of the necessities for my newly-bought flat. thanks to the ads on tv and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.

however, advertising involves some defects and i would like to list two of them herein. initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. the cost will definitely be passed on to the customers. furthermore, the generation y would probably lose their inpiduality because many of them buy the same goods advertised constantly in media during a certain period of time, which makes them appear alike.

after the above analysis of the pros and cons, i tend to be in favor of the positive effects. undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. i believe that the negative effects can be minimized through sustainable economic growth and education.

如今，無(wú)論在城市或者在鄉(xiāng)村的哪個(gè)地方，要找到介紹產(chǎn)品的一兩個(gè)標(biāo)記很容易。這在我們的日常生活中已日益普遍。到底廣告的影響是好是壞可以剖析如下。

我們將開(kāi)始討論廣告的優(yōu)點(diǎn)。首先，廣告信息提供給用戶快速了解產(chǎn)品的需要。以我為例，我是一個(gè)新的廣州居民，一個(gè)位于中國(guó)南部的城市。最初搬到這個(gè)城市時(shí)，我不知道去哪里為我的新公寓購(gòu)買所有的必需品。感謝電視和報(bào)紙廣告，令人驚訝的是幾乎所有的東西從家具到家用電器一周內(nèi)解決了。其次，消費(fèi)者可以通過(guò)由不同供應(yīng)商的廣告比較和對(duì)比價(jià)格和商品規(guī)格得出一個(gè)最好的價(jià)格。

然而，廣告也包含有一些缺陷，我想列出其中的兩個(gè)。最初，廣告的日益普及與增強(qiáng)的布局設(shè)計(jì)顯示在市場(chǎng)上越來(lái)越頻繁，成本會(huì)轉(zhuǎn)嫁給顧客。此外，這一代人可能會(huì)因?yàn)樗麄冊(cè)谝欢〞r(shí)間內(nèi)的許多人購(gòu)買媒體上廣告的同一商品而失去了自己的個(gè)性，這使得他們看起來(lái)一樣。

通過(guò)對(duì)優(yōu)點(diǎn)和缺點(diǎn)上述分析后，我趨向于正面的影響。毫無(wú)疑問(wèn)，普通人生活在社會(huì)里，沒(méi)有什么比通過(guò)廣告購(gòu)買商品可以享受的便利而有競(jìng)爭(zhēng)力的價(jià)格這更重要的。我相信的負(fù)面影響可以通過(guò)持續(xù)的經(jīng)濟(jì)增長(zhǎng)和教育降到最低。

我們應(yīng)該如何對(duì)待廣告?篇十二

these days it is easy to find faults with advertising, and yet none can deny entirely that this art of persuasion is good for economy. by circulating information mixing half truth with half lying, advertising can nevertheless penetrate the public mind with desires even for something worthless. all told, however, advertising is doing more good than evil.

今天如果想挑廣告事業(yè)的弊病簡(jiǎn)直是輕而易舉，話又說(shuō)回來(lái)，對(duì)于這種具有說(shuō)服力的藝術(shù)誰(shuí)也不能不承認(rèn)其經(jīng)濟(jì)利益?？恐鴤鞑ハ胝姘爰?，廣告居然能夠滲透大眾人心，興起欲望購(gòu)物，甚至使人買到毫無(wú)用途的東西。盡管如此，廣告帶來(lái)的好處總比壞處多。

to think that advertising is bad is understandable, and indeed there seems to be a common perception growing increasingly negative. perhaps history will see advertising as one of the real evil factors of modern time because it is stimulating people to constantly want things; want this and want that. it is true that many consumers are convinced to spend money they do not have for things they really do not need. it is also true that the high sales of popular consumer goods is a reflection of the power of advertising rather than the real needs of the society in which they are sold. that kind of "impulsive buying" as consumer behavior can easily turn need into greed. apart from misleading people to desire something not necessary or completely useless, advertising is surrounding them nearly everywhere and anytime on the point of boring them to death.

認(rèn)為廣告會(huì)帶來(lái)不良的影響，想來(lái)也不無(wú)道理，好像就是越來(lái)越有對(duì)廣告產(chǎn)生反感的概念。也許將來(lái)歷史可以證明現(xiàn)代真正之弊病之一就是廣告，主要是因?yàn)閺V告不斷地刺激人的需要，又要這個(gè)又要那個(gè)。千真萬(wàn)確，很多消費(fèi)者沒(méi)錢了還被引誘去買他們不是真正需要的東西。同樣一點(diǎn)兒都不假地，大眾消費(fèi)貨品所以如此暢銷，無(wú)非是反應(yīng)廣告的威力，而不是反應(yīng)消費(fèi)市場(chǎng)實(shí)際的需求。廣告把那種“沖動(dòng)采購(gòu)”的消費(fèi)行為輕而易舉地從需要改變成貪婪。廣告誤導(dǎo)購(gòu)物欲望，害人購(gòu)買了不需要或毫無(wú)用途的東西，不僅如此，廣告甚至于無(wú)時(shí)無(wú)地包圍消費(fèi)者，真是令人煩不勝煩。

the good news is that advertising serves market economy well, thanks in part to the media outlets like television, radio, newspapers, magazines and the internet. through the media, particularly television, advertising gives people a chance as consumers. people are told about new products and services that improve their lives. in fact, economy is at its best when the advertising industry is booming, imagining that when people are starving and freezing there should be no advertising whatever to sell food and fuel. advertising holds a mirror to an affluent society in a virtuous cycle benefitting many sectors. more advertisements mean more money to all media outlets, which in turn boosts more sales, which in turn pushes more production and creates more jobs and therefore more buying power.

廣告帶來(lái)的好消息是其工作符合市場(chǎng)經(jīng)濟(jì)的運(yùn)行，這還得部分歸功于大眾媒體如電視，收音機(jī)，報(bào)紙，雜志與因特網(wǎng)。透過(guò)媒體廣告，特別是電視，廣告提供給消費(fèi)者大好機(jī)會(huì)。消費(fèi)者因此得知新產(chǎn)品與服務(wù)的

信息而得以改善生活。事實(shí)上，當(dāng)廣告事業(yè)特別興旺的時(shí)候，也正是經(jīng)濟(jì)的佳期，這點(diǎn)可以想象得到，因?yàn)榧偃缛巳擞职ゐI又寒冷，哪里有需要靠打廣告來(lái)賣食品與爐油。所以廣告像是一面鏡子反射富足社會(huì)的良性循環(huán)，因而造福各行各業(yè)。廣告賣得越多，媒體的收入也越多，接著更加督促生產(chǎn)，創(chuàng)造更多的就業(yè)機(jī)會(huì)，同時(shí)也就促成更大購(gòu)買力。

those who think that advertising is bad must think again about the value of a market system which thrives on economic prosperity. contrary to popular belief, it seems that most consumers do not hate advertising because of their own foolish desires. they are aware that probably half the money they spend on advertising is wasted, without knowing clearly which half.

認(rèn)為廣告事業(yè)危害不淺的人應(yīng)該再想一想市場(chǎng)經(jīng)濟(jì)的價(jià)值何在，就是促進(jìn)經(jīng)濟(jì)繁榮。也許一切反感都是錯(cuò)覺(jué)，到底多數(shù)消費(fèi)并不怨恨廣告的不利影響，到頭來(lái)都終于覺(jué)悟到一切都是