
- 時(shí)間:2023-01-06 07:32:35
- 小編:ZTFB
- 文件格式 DOC



心中有不少心得體會(huì)時(shí),不如來好好地做個(gè)總結(jié),寫一篇心得體會(huì),如此可以一直更新迭代自己的想法。那么你知道心得體會(huì)如何寫嗎?以下我給大家整理了一些優(yōu)質(zhì)的心得體會(huì)范文,希望對(duì)大家能夠有所幫助。
主題商務(wù)宴請(qǐng)心得體會(huì)和方法一
北京益時(shí)貿(mào)易有限公 勞力士鐘表有限公司
總經(jīng)理: 總經(jīng)理:
銷售部長(zhǎng): 財(cái)務(wù)部長(zhǎng)
采購(gòu)部部長(zhǎng): 銷售部部長(zhǎng):
技術(shù)總監(jiān): 技術(shù)總監(jiān):
beijing yishitrade limited company rolex watches and clocks co., ltd
general manager: zhangrongrong general manager: shengqiushuo
sale minister: xiaxi financial minister: jianyishuai
purchasing minister:zhangshuang sales department minister: zhangyanxin
technical director:liruijin technical director: yuemingzhu
中方總經(jīng)理:歡迎來自瑞士勞力士鐘表有限公司的各位談判代表來北京進(jìn)行業(yè)務(wù)洽談,我是來自北京益時(shí)貿(mào)易有限公司的總經(jīng)理張榮榮。首先,由我來介紹我方的談判代表,這位是我們公司的營(yíng)銷總監(jiān)夏鑫,這位是我們公司的采購(gòu)部部長(zhǎng)張爽,這位是我們公司的技術(shù)總監(jiān)李瑞金
cm:welcome from switzerland rolex watches and clocks co., ltd of everyone negotiators to beijing for business cooperation, my name is zhangrongrong, i am the general manager of beijingyishi trade limited company. first of all, let me introduce our negotiators, this is our sale minister xiaxin. this is our purchase department minister zhangshuang; this is our technical director liruijin
瑞方總經(jīng)理:非常高興來到美麗的北京。我是勞力士鐘表有限公司
總經(jīng)理生秋碩。下面由我來介紹我方談判代表。這位是我們公司的財(cái)務(wù)總監(jiān)建益帥,這位是我們公司的銷售部部長(zhǎng)章燕馨,這位是我們公司的技術(shù)總監(jiān)岳明珠
sm:i am very glad to come to beautiful beijing. i'm the general manager shengqiushuo of rolex watches limited company. please allow me to introduce our negotiators, this is our company financial minister jianyishuai , this is our company's sales department minister zhangyanxin, this is our technical director yuemingzhu.
中方總經(jīng)理::貴方從瑞士遠(yuǎn)道而來,你們那里是海洋性氣候,夏季濕潤(rùn)多雨,而我們北京夏季炎熱干燥,不知貴方對(duì)兩個(gè)國(guó)家氣候的驟然變化是否適應(yīng)?
cm:you came from far away and the summer of switzerland is wet and rain, but we beijing summer hot and dry,we don't know whether you will adapt to climate change suddenly?
瑞方總經(jīng)理:貴地的氣候雖有點(diǎn)熱,但是在貴方的周到接待下,我方代表還比較適應(yīng)。
sm:your climate is a little hot, but in your thoughtful reception, our representatives are used to.
中方總經(jīng)理:很高興聽到你這么說。不知道貴方對(duì)我方安排的“長(zhǎng)城之旅”還滿意嗎?
cm:we are glad to hear you say so. we don't know whether you are satisfacted with our arrangement of "the great wall tour"
瑞方總經(jīng)理:滿意,非常滿意。北京是一個(gè)歷史悠久的城市,世界上著名的文化古都,中華人民共和國(guó)的首都,今日親眼看到她的風(fēng)韻,終于一飽眼福
sm: we are very, very satisfied. beijing is a city with a long history, the world famous cultural ancient capital, capital of the people's republic of china, today we see her charm, and have a look at last.
中方總經(jīng)理:謝謝貴方的贊美,這是我公司特別為貴公司準(zhǔn)備的具有北京特色的小禮物,希望你們喜歡。相信我們的合作一定會(huì)圓滿成功。
cm:thank you for your praise, this is a small gift with unique characteristics of beijing that my company especially for you ,hope you like it,and we believe that the cooperation will be a complete success.
瑞方總經(jīng)理:謝謝你們的禮物,期待與貴公司的合作。
sm:thank you for the gifts, we are looking forward to the cooperation with your company.
中方總經(jīng)理:好的,那么我們開始談判吧!
cm:ok, let’s come to the point!
瑞方總經(jīng)理:我公司的國(guó)際知名度和品牌影響力,貴方也一定有所了解,我公司的勞力士手表在世界市場(chǎng)上一直都很受歡迎??紤]到中國(guó)強(qiáng)大的潛在消費(fèi)市場(chǎng),此次談判,我方希望能與貴方達(dá)成大批量的交易。下面請(qǐng)我們的銷售部部長(zhǎng)給貴方介紹一下我們的合作產(chǎn)品。
sm:you must have some idea of our company's international reputation and brand influence , the rolex watches of our company in the world market has always been very popular. considering china's powerful potential consumer market, we hope to reach large quantities of trade with you. next, please our sales department minister to you about our cooperation products.
瑞方市場(chǎng)部部長(zhǎng)岳:很高興你們選擇勞力士!相信你們是明智的選擇。勞力士著重莊重,實(shí)用,不顯浮華。另外它的性能包括全自動(dòng)、單歷、雙歷、防水、防塵等,做工精益求精,特別是表盤、表把以及表帶雕刻成的王冠更是其高品質(zhì)的標(biāo)志。
you must have found that is was a wise choice to choose 's performance including automatic, single calendar, double calendar, waterproof, dustproof, keep improving, especially the dial, work table and rolex watches strap, carved into crown is the symbol of high quality.
中方采購(gòu)部部長(zhǎng)李:是的,該名牌手表在制造方面使用先進(jìn)設(shè)備、高質(zhì)材料,達(dá)到了加工精細(xì)、高光潔度。很高興和貴公司合作。貴方能具體介紹一下這款表嗎?
yes,this famous brand watch manufacturing use advanced equipment, high quality materials to processing fine, high are very glad to cooperate with you be more specifice on the style of rolex?
瑞方岳:沒問題。勞力士有金色全鋼表帶,白色珍珠貝母表盤,另外它擁有瑞士特制精準(zhǔn)機(jī)械機(jī)芯、恒久耐用鑲鉆刻度顯示
ok ,rolex white pearl had carried dial,swiss precision machinery had special machine core,permanent and durable,had set auger scale display
中方李:聽起來很不錯(cuò)!但我想確定一下這款表是否是高精度全鋼拋光表扣處理,高硬度藍(lán)寶石水晶防眩表面,三針走時(shí)是否精準(zhǔn)是否有3點(diǎn)位置日歷顯示功能。
sounds good! i want be sure that if they had high precision steel polishing clasp processing and had high hardness sapphire crystal surface the glar .besides, when walking three needles had provides accurate 3 point had calendar displays
瑞方岳:這些方面貴方不用擔(dān)心。另外我們還擁有多方系列,各具特色。例如探險(xiǎn)家型(explorer),附帶24小時(shí)紅色輔助針,以方便探險(xiǎn)愛好者辨別日夜。勞力士金表潛航者型(submariner),防水深度超過300米。游艇名士型(yachtmaster),配有可旋轉(zhuǎn)外圈,方便計(jì)算時(shí)差。游艇名士型(yachtmaster),配有可旋轉(zhuǎn)外圈,方便計(jì)算時(shí)差。游艇名士型(yachtmaster),配有可旋轉(zhuǎn)外圈,方便計(jì)算時(shí)差。宇宙計(jì)型(cosmograph),為一款多功能手表,能滿足工程、運(yùn)動(dòng)及商業(yè)等多種需要。
do not worry about it ,in addition,we have series of example, rolex watch the silent hunter type (submariner), waterproof deepness more than 300 meters. explorer type (explorer), 24 hours with red needle to assist convenient adventurers distinguish night and yacht elites type (yacht master), with inner can rotate, convenient calculation jet lag. program type (cosmograph) universe, as a versatile watches, can satisfy engineering, sports and business duozhong need.
中方李:你們的種類確實(shí)挺豐富,我方很滿意!但現(xiàn)在據(jù)我們了解,格林尼治型(gmtmaster),其可轉(zhuǎn)動(dòng)外圈及24小時(shí)指針,不僅同時(shí)顯示兩個(gè)時(shí)區(qū)時(shí)間,更可將時(shí)針獨(dú)立移動(dòng)至另一時(shí)區(qū),而毋須移動(dòng)分針及秒針。 市場(chǎng)前景更廣闊。
the type of you really have a rich, we are satisfied! but as we know, greenwich type (gmt), was selled well noedays.
瑞方岳:英雄所見略同。我正想介紹這款了。好巧呀。
yue: great minds think alike. i just want to introduce this payment. what a coincidence!!!!! the master can rotate outer ring and 24 hours pointer, not only shows at the same time two time zones, the more time can be moved to another hour hand independent time zone, and shall not be obliged to mobile minute hand and a second it maybe has more reday market in the fucher
cp張: goog!thanks for the introduce .we have seen your samples and we are totally interested in your products. so , we shall be obliged if you will give us your catalogs and price list
ss章: we ve specially made out a price-list which cover those items most popular on your market. here you are.
cp張: oh, its very considerate of you. if you ll excuse me, i ll go over your price-list right now.
ss章: oh, take your time,.
cp張: after going over your price-list and catalogues, we are interested in(gmtmaster) and yachtmaster, but we found that your price are too high than those offered by other suppliers. it would be impossible for us to push any sales at such high far as we know the market price is on more than 10000 dollor
ss章: what?it must be the primary price. you must know that the cost of production has risen a great deal in recent years while our prices of chinaware basically remain unchanged. to be frank, our commodities have always come up to our export standard and the packages are excellent designed and printed. so our products are moderately priced.
cp張:im afraid i cant agree with you in this respect. i know that your products are attractive in design, but i wish to point out that your offers are higher than some of the quotations. ive received from your competitors in other countries. so, your price is not competitive in this market.
ss章:as you may know, our roducts which is of high quality have found a good market in many countries. so you must take quality into consideration, too.
cp張:i agree with what you say, but the price difference should not be so big. if you want to get the order, youll have to lower the price. thats reasonable, isnt it?
ss章:: well, in order to help you develop business in this line, we may consider making some concessions in your price, but never to that extent.
cp張: if you are prepared to cut down your price by 8%, we might come to terms.
ss章:8%? im afraid you are asking too much. actually, we have never gave such lower price. for friendships sake, we may exceptionally consider reducing the price by 5%. this is the highest reduction we can afford.
cp張: you certainly have a way of talking me into it. but i wonder if when we place a larger order, youll farther reduce your prices. i want to order one container of 格林尼治型(gmtmaster and 438 sets of yacht elites type (yacht master)
ss章:i can assure you that our price is most favourable. we are sorry to say that we can bring our price down a still lower level.
中方李:那現(xiàn)在我們談?wù)劙b吧。你知道的,在一定程度上包裝同產(chǎn)品一樣重要。now,let us talk about packing it. packing has a close bearing on sales.
岳:是的,我非常同意。包裝有助于推銷產(chǎn)品。人們購(gòu)買這種商品通常用來贈(zèng)親友,所以精美高雅的設(shè)計(jì)至關(guān)重要。
yes ,i agree with you .this kind of article is often bought as a gift, so exquisite and tasteful design is of prime importance. packing will help push the sales. good packaging can reflect the honour of rolex!!!!!
李:很高興在這個(gè)問題上我們達(dá)成共識(shí)。
lee: i'm happy to be in this issue we reach a consensus.
岳:那么,這些產(chǎn)品的包裝您有什么想法?
yue: so, these the packing of the products you have any idea?
李:我們希望原裝盒子包裝。這樣具有正品保證
lee: we hope that the original box packaging. so has the quality goods guarantee.
岳:勞力士(rolex)包裝附有蠔式、外包裝紙盒、內(nèi)盒、小枕頭或者夾子、 cosc漆牌、防水標(biāo)簽、證明書/cosc證書、 說明書。
rolex (rolex) packing will oyster type, with the outer packing box, inside box, support, rolex watches small pillow or clip, cosc paint brand, waterproof labels, certificate/cosc certificate,manual。
李:包裝必須很堅(jiān)固,能承受野蠻裝卸。
lee:the packing must be strong enough to withstand rough handing.
岳:買方通常很注意包裝許多國(guó)外客戶已經(jīng)認(rèn)可了我們標(biāo)準(zhǔn)化的包裝
yue: you can totally rest know buyers always pay great attention to standardized packing has been approved by many foreign clients.
李:聽起來很好!但是為了促進(jìn)銷售,我可以提出其他意見嗎?
lee: sounds good!!!!! but in order to promote sales, i can put forward to other comments?
岳:可以,請(qǐng)說!
yue: yes, please say!!!!!
李:宇宙計(jì)型,格林尼治型能否根據(jù)他們特有的風(fēng)格進(jìn)行包裝設(shè)計(jì),使其別致且引人注目。
lee: cosmic plan, can according to the type of greenwich their own style of packaging design, make its unique and compelling.
岳:這也是我方的一大特色。根據(jù)每款的特有性能我們都有獨(dú)具特色的包裝。 yue: this is one of the features of our. according to each of the special performance we all have a unique characteristic of the packing.
李:想的這么周到!很高興和你方合作,包裝能否防水、防震、防磁 lee: think so considerate!!!!!we are very happy to cooperate with you. packing can waterproof, shock, the magnetic? life had water-proof, shock-resistant and anti-magnetic the proof-was placed, shoresistant- -the magnetic
岳:那是必須的!
yue: that is a must!
李:還有一件事情,因?yàn)樗{(lán)色在我國(guó)很受歡迎,可以把這種顏色考慮進(jìn)包裝中嗎?讓藍(lán)色作為基調(diào)可能有好處。
lee: and one more thing, because blue in our country is very popular, can put the color, considering the package? let the blue as fundamental key may be good.
岳:哦,是嗎?我們會(huì)考慮。我會(huì)盡快的按貴方要求進(jìn)行設(shè)計(jì),保證給你們一個(gè)滿意的創(chuàng)新樣品。由您決定一個(gè)。
yue: oh, really? we will consider. as soon as possible to meet your requirements for design, to guarantee you a satisfactory innovation samples. do as your decided
李:哇!你們真是處處周到!祝我們合作愉快!
lee: wow!!!!! you are thoughtful everywhere!!!!! i wish our cooperation happy!
岳:謝謝!您真是過獎(jiǎng)了。合作愉快!
yue: thank you!!!! you flatter me immensely. the cooperation happy!
cp張:come on,now that we’ve already made some concessions,i accept this
張榮: 好吧 我們已經(jīng)談妥了價(jià)格、質(zhì)量和數(shù)量問題,現(xiàn)在讓我們來談?wù)劯犊顥l件,如何
cm: well, we have settled the question of price, quality and quantity. now what about the terms of payment?
生: 我們只接受不可撤銷的憑裝船單據(jù)付款的信用證
sm:we only accept payment by irrevocable letter of credit payable against shipping documents.
張榮:你們能不能考慮例外,接受承兌交單或付款交單
cm:i see. could you make an exception and accept d/a or d/p?
生秋碩: 我們堅(jiān)持用信用證條款
sm: i’m afraid not. we insist on a letter of credit.
張榮: 坦率地說,信用證會(huì)增加我方進(jìn)口貨物的成本,要在銀行開立信用正,我方必須付一筆押金,這樣一來,那一部分的資金就無法周轉(zhuǎn),因此,會(huì)增加我方成本
cm:to tell you frankly, a letter of credit would increase the cost of our import. when i open a letter of credit with a bank, i have to pay a deposit. that’ll tie up our money and add to our cost.
生:你可以與開證行商量一下,看能否將押金減少到最低限度
sm:please consult your bank and see if they will reduce the required deposit to a minimum.
張榮: 即使那樣,開立信用證還要付銀行手續(xù)費(fèi),假如你方能夠接受承兌交單或付款交單,這就幫了我方的大忙了。你就當(dāng)作有信用證一樣,向我方開匯票,這對(duì)你來說區(qū)別不大,但對(duì)我方關(guān)系很大
cm: still, there will be bank charges in connection with the credit. it would help us greatly if you would accept d/a or d/p. you can draw on us just as if there were a letter of credit. it makes no great difference to you, but it does to us.
生:你一定知道,不可撤銷的信用證給出口商增加了銀行的擔(dān)保,我們出口一向要求用信用證;反過來講,我們進(jìn)口也要求采用信用證付款。
sm: well, , you must be aware that an irrevocable letter of credit gives the exporter the additional protection of the banker’s guarantee. we always require l/c for our exports. and the other way round, we pay by l/c for our imports.
張榮: 都退讓一步吧,貨價(jià)的15%用信用證,其余的用付款交單,你看怎樣
cm:to meet you half-way, what do you say to 50% by l/c and the balance by d/p?
生:好的,同意
sm:well,you can say that again
張榮:接下來我們談一下運(yùn)輸和保險(xiǎn)吧!
cm:lets come to the shipment and insurance, what do you think of our proposal?”
:好的,請(qǐng)講吧!
sm:yes”,“please go on”,
cs夏:i think you may know what we manage is rolex watches. it requires waterproof and safey-transportation, especially during the long time of ocean shipping which will be full of lots of risks. all the above factors make it not work without excellent transportation technology.
sf建:i think so, we always had good cooperation with the shipping company---danish company. there has been seldom damage in our usual foreign trade in the past. so in the transportation of products, you can totally rest assured.
cs夏: :i am very glad to hear let’s talk about the insurance.
we believe that your company can provide safe transportation.
我想貴方應(yīng)該知道,我公司經(jīng)營(yíng)的是勞力士手表,它的特性要求了運(yùn)輸過程要是防水的,安全的。尤其是海運(yùn)時(shí)間長(zhǎng),風(fēng)險(xiǎn)多,沒有過硬的運(yùn)輸技術(shù)是不行的。我方長(zhǎng)期與運(yùn)輸業(yè)巨頭—馬士基公司有良好的業(yè)務(wù)關(guān)系,在我們以前的對(duì)外貿(mào)易中極少有產(chǎn)品損壞的事情發(fā)生。所以在運(yùn)輸方面貴方可以完全放心我們相信貴方可以提供安全的運(yùn)輸
sf建:in insurance we are vip customers all the time in ansheng insurance company—the second excellent insurance company in the world. we are enjoying a set of the favorable menus. it can save you a large sum of premium. so if we are responsible for the transportation and insurance business, i think it will be a mutual benefit particularly for you.
cs夏:we learn that you know a lot about the market in china. so we accept the term of the trade of we’ll appreciate it if you can decrease 50 dollars each.
sf建:it seem that your requirement is too harsh. our cif offers are already very ys the crude oil price increasingly rise in international market. the freight charges go up continuously too .what’s worse ,the unstability of iraqi situation and constantly happening of terrorist incidents in recent years cause arabian countries to the contagonistic mood of america european countries .we insure you all these risks .in view of these factors ,we can’t accept to the requirement to decrease 50dollars indeed .since you are really sincere ,we could consider lowing20dollars.
cs夏:20 dollars?iam afraid we can not accept ,please give same time to discuss it,we will tell you the result latterly.
買賣方討論。。。
cm張榮:after our discussion ,if you can’t decrease ,we require to insure f.p.a and clash and breakage instead of all risks.
sm::well,to meet you on half way,we agree your requirement ,we’ll insure f. p. a. and clash and breakage and insurance and freight are5 0dollars in total .
張榮:既然我們已經(jīng)就價(jià)格、包裝、付款條件、運(yùn)輸和保險(xiǎn)等達(dá)成一致意見,現(xiàn)在我們就開始簽訂合同吧。
cm:now that we have reach an agreement about price,packing,terms of payment,shipment and insurance,etc.i propose we singe the contract imediretely. what do you think of our proposal?”
碩好的,我同意。
sm:all right,let’s begin.
張榮:請(qǐng)仔細(xì)閱讀合同草案,并就合同各條款提出你的看法好嗎
cm:would you please read the draft contract and make your comments about the terms?
生:就合同雙方要承擔(dān)的義務(wù)方面,我們沒有什幺意見,我們確信合同會(huì)順利執(zhí)行的
sm:we don't have any different opinions about the contractual obligations of both parties. we are sure the contract can be carried out smoothly.
:我們對(duì)合同各項(xiàng)條款全無異議,簽合同如何
cm:we have agreed on all terms in the contract. shall we sign it now?
:我同意
sm:i couldn’t agree with you more.
張榮:現(xiàn)在我們達(dá)成一致,我相信我們的洽談是愉快而富有成效的
cm:now we have reached an agreement. i believe our discussions have been fruitful and delighted.
生:很高興我們能達(dá)成一致
sm:i’m glad that we have arrived at the agreement
張榮:我真誠(chéng)地希望我們之間的交易額在不久的將來可以擴(kuò)大!
cm:i sincerely hope that the volume of trade between us will be even greater in the near future.
:謝謝合作生
sm:same here , i really appreciate your cooperation
張榮:不客氣
cm:you are most welcome
主題商務(wù)宴請(qǐng)心得體會(huì)和方法二
商務(wù)談判總結(jié)
題目:家樂福采購(gòu)溫州電動(dòng)車模擬談判(d1)
采購(gòu)數(shù)量:1萬(wàn)輛
談判背景:家樂福公司要向溫州某電動(dòng)車生產(chǎn)企業(yè)采購(gòu)1萬(wàn)輛電動(dòng)車。賣方要向買方提供電動(dòng)車型號(hào)和價(jià)目表。解釋價(jià)格制定的依據(jù)。買方根據(jù)自己掌握的信息作出還盤。 要求:雙方要收集市場(chǎng)信息,了解電動(dòng)車不同型號(hào)的市場(chǎng)行情。
在第一輪談判中,賣方要向買方提供產(chǎn)品價(jià)目表。進(jìn)行價(jià)格解釋。
在第二輪談判中,買方要確定購(gòu)買項(xiàng)目及數(shù)量,就價(jià)格問題進(jìn)行談判。爭(zhēng)取達(dá)成較為完備的合同,包括成交方式、貨運(yùn)與保險(xiǎn)等條款。
組員:徐紅群、吳婷婷、藤浩霞、楊杰、余晟龍
通過一個(gè)學(xué)期的商務(wù)談判課程學(xué)習(xí),經(jīng)過一個(gè)暑假的前期準(zhǔn)備,商務(wù)談判模擬我方作為家樂福一方采購(gòu)溫州電動(dòng)車,在8月末9月初的兩輪談判順利結(jié)束。兩輪談判分為磋商階段與成交階段,每個(gè)階段,我們小組5人認(rèn)真準(zhǔn)備,收集資料,制定方案,做好分工,進(jìn)展順利。談判中,我們始終牢記雙贏的目的和談判的原則,避免“贏了辯論,輸了談判”,每人各司其職,最終達(dá)成了合同。 通過這次商務(wù)談判的模擬,讓我們更加清楚了商務(wù)談判,明白了商務(wù)談判需要前期充足的準(zhǔn)備,需要談判前制定周密的方案,過程中要靈活應(yīng)變,談判后反思總結(jié)。這些都鍛煉了我們組各個(gè)成員的動(dòng)手能力,溝通技巧,組織能力和合作精神,同時(shí)也增進(jìn)了我們同學(xué)之間友誼。當(dāng)然,這次商務(wù)談判有可取之處,亦有不出之處。
可取之處包括明確的分工、充足的資料收集、合理的談判方案、精心的彩排和臨場(chǎng)的穩(wěn)定發(fā)揮。具體如下:
商務(wù)談判的順利展開少不了前期充足的準(zhǔn)備,我們精心收集資料,了解資源市場(chǎng),收集情報(bào),了解電動(dòng)車市場(chǎng)行情,知道我們要采購(gòu)的電動(dòng)車在什么價(jià)位,現(xiàn)在的制造商的供應(yīng)情況如何,產(chǎn)品需求、銷售及競(jìng)爭(zhēng)情況,在進(jìn)行資料整理,因?yàn)橹褐朔侥馨賾?zhàn)不殆。只有充足的資料準(zhǔn)備才能在談判中有據(jù)可依,有話可講,有理可駁。
談判前,我們根據(jù)各自特點(diǎn),合理分工,發(fā)揮各自所長(zhǎng),組長(zhǎng)掌握進(jìn)度,督促成員完成任務(wù),兩組人員多次溝通,然后都制定的合理的談判方案,還進(jìn)行了多次彩排,一切都胸有成竹,保證正式談判的順利展開。
談判過程,我們儀表得體,互贈(zèng)禮物,寒暄問好。談判時(shí)清楚、直觀地表述
我方觀點(diǎn)立場(chǎng),利用數(shù)據(jù)和事實(shí)說話,同時(shí)結(jié)合當(dāng)前政府的相關(guān)政策,大家互相耐心傾聽對(duì)方所闡述的觀點(diǎn),經(jīng)過多次靈活多樣的價(jià)格讓步,打破商務(wù)談判的僵局,根據(jù)談判策略、談判技巧、價(jià)格的影響因素、合理的報(bào)價(jià)范圍、報(bào)價(jià)策略,促成談判的成功。
本次談判也有不足之處。第一輪談判一結(jié)束,老師便提出了一點(diǎn),便是我方的討價(jià)還價(jià)立場(chǎng)不夠堅(jiān)定。老師指出,我們不能夠用“你方能不能降價(jià)”、“我們的還價(jià)是合理的你們能不能接受”等類似不確定的話語(yǔ),還價(jià)應(yīng)該一口咬定不能接受對(duì)方報(bào)價(jià),一定要求讓對(duì)方降價(jià)。通過我們的反思認(rèn)為可能是我們覺得談判畢竟是模擬不似真正商業(yè)戰(zhàn)場(chǎng),比較出于禮貌的還價(jià)便如此不強(qiáng)硬,還有一個(gè)原因便是商務(wù)英語(yǔ)學(xué)習(xí)中還價(jià)都用“could you ...”等句型導(dǎo)致翻譯成中文便不強(qiáng)硬。今后談判中,我們會(huì)注意這一點(diǎn)。
資料準(zhǔn)備時(shí)我們只準(zhǔn)備對(duì)方的劣勢(shì)和我方的優(yōu)勢(shì),卻忽略了我方家樂福的不足,沒有全面客觀地認(rèn)識(shí)家樂福,以至于談判時(shí),對(duì)方說我們家樂福缺點(diǎn)影響他們品牌要求不降價(jià)時(shí),我們一時(shí)間無據(jù)可依,無從反駁,只能隨機(jī)應(yīng)變,臨場(chǎng)發(fā)揮,但理由牽強(qiáng),使我們一時(shí)間亂了陣腳和策略。我覺得今后的談判要注意這些,盡量資料完備,不能只準(zhǔn)備進(jìn)攻,還要有防守的資料,雖然沒準(zhǔn)備到的內(nèi)容在所難免,但即使出現(xiàn)這樣的情況也不要慌張。
此外。我們還從對(duì)方那里學(xué)到了一點(diǎn),便是說話的條理性。對(duì)方闡述觀點(diǎn)時(shí)很有條理,總是“首先、其次......”,“第一點(diǎn)、第二點(diǎn)”,能一下羅列好幾個(gè),內(nèi)容頗多,全面反駁我們,使我們難找突破口。我們覺得今后在商務(wù)談判中也可以學(xué)習(xí)對(duì)方的這個(gè)優(yōu)點(diǎn),立不敗之地。
總之,通過這次商務(wù)談判的模擬,我們印象深刻收獲很多,更深一層地了解體會(huì)了商務(wù)談判,也會(huì)記得保持自己的優(yōu)點(diǎn),對(duì)于不足在今后的談判中努力提高,相信今后的商務(wù)談判,我們會(huì)更加出色。
浙江工業(yè)大學(xué)之江學(xué)院國(guó)貿(mào)802班徐紅群
主題商務(wù)宴請(qǐng)心得體會(huì)和方法三
1、
王峰在大學(xué)讀書時(shí)學(xué)習(xí)非??炭?,成績(jī)也非常優(yōu)秀,幾乎年年都拿特等獎(jiǎng)學(xué)金,為此同學(xué)們給他起了一個(gè)綽號(hào)“超人”。大學(xué)畢業(yè)后,王峰順利地獲取了在美國(guó)攻讀碩士學(xué)位的機(jī)會(huì),畢業(yè)后又順利地進(jìn)入一家美國(guó)公司工作。一晃八年過去了,王峰現(xiàn)在已成為公司的部門經(jīng)理。
今年國(guó)慶節(jié),王峰帶著妻子兒女回國(guó)探親。一天,在大劇院觀看音樂劇,剛剛落座,就發(fā)現(xiàn)有3個(gè)人向他們走來。其中一個(gè)人邊走邊伸出手大聲地叫:“喂!這不是‘超人’嗎?你怎么回來了?”這時(shí),王峰才認(rèn)出說話的人正是他高中的同學(xué)賈征。賈征大學(xué)沒考上,自己跑到南方去做生意,賺了些錢,如今回到上海注冊(cè)公司當(dāng)起了老板。今天正好陪著兩位從香港來的生意伙伴一起來看音樂劇。這對(duì)生意伙伴是他交往多年的年長(zhǎng)的香港夫婦。
此時(shí),王峰和賈征彼此都既高興又激動(dòng)。賈征大聲寒暄之后,才想起了王峰身邊還站著一位女士,就問王峰身邊的女士是誰(shuí)。王峰這時(shí)才想起向賈征介紹自己的妻子。待王峰介紹完畢,賈征高興地走上去,給了王峰妻子一個(gè)擁抱禮。這時(shí)賈征也想起該向老同學(xué)介紹他的生意伙伴了。
以下對(duì)于情境中人物的做法的表述,正確的有:( a.c.e )
a.多年不見的朋友,以綽號(hào)作為稱呼,親切友好
b.公眾場(chǎng)合不易大聲寒暄,容易影響他人
c.不應(yīng)冷落隨行的客人,應(yīng)及時(shí)介紹彼此同行的客人
d.如果為賈征和自己妻子作介紹,王峰應(yīng)該先為妻子介紹自己的老同學(xué)
e.如果為王峰和與自己同行的生意伙伴作介紹,賈征應(yīng)先將王峰介紹給自己的生意伙伴
多選題。(共10道試題,每題10分)01
2、
你有心讓朋友老張和新朋友小朱認(rèn)識(shí),正好一次你與小朱同看展覽,遇到了老張。你準(zhǔn)備如何為老張和小朱作介紹?( c.d )
a.先對(duì)小朱說:“這就是我常和你提起的老張,是泥塑高手。”
b.先對(duì)老張說:“老張,這是我新認(rèn)識(shí)的朋友小朱,對(duì)泥塑挺有研究的?!?/p>
c.隨即對(duì)老張說:“老張,這是我新認(rèn)識(shí)的朋友小朱,對(duì)泥塑挺有研究的”。
d.隨即對(duì)小朱說:“這就是我常和你提起的老張,是泥塑高手?!?/p>
多選題。(共10道試題,每題10分)01
3、
某公司的業(yè)務(wù)員陳先生晚飯時(shí)走進(jìn)一家西餐廳就餐。服務(wù)員很快便把飯菜端上來了。陳先生拿起刀叉,使勁切割食物,刀盤摩擦發(fā)出陣陣刺耳的響聲,他將食物切成一塊塊后,接著用叉子叉起一大塊的食物塞進(jìn)嘴里,狼吞虎咽,并將雞骨、魚刺吐于潔白的臺(tái)布上。中途,陳先生隨意將刀叉并排往餐盤上一放,
順手將餐巾放到餐桌上,起身去了趟洗手間?;貋砗蟀l(fā)現(xiàn)飯菜已被端走,餐桌已收拾干凈,服務(wù)員站在門口等著他結(jié)賬。陳先生非常生氣,在那兒與服務(wù)員爭(zhēng)吵起來。
對(duì)上述情境分析正確的是:(a.b.c)
a.切割食物不宜過于用力,要避免發(fā)出聲響
b.切成一塊塊食物用叉子叉食不是規(guī)范的西餐就餐做法
c.污穢不應(yīng)吐于臺(tái)布上,而應(yīng)放置在食碟前端
d.中途離席后陳先生的餐桌被收拾干凈,是因?yàn)椴蛷d認(rèn)為之前他的做法過于失禮
多選題。(共10道試題,每題10分)01
4、如果由你來舉辦一次大中型的商務(wù)宴請(qǐng),對(duì)于同在一個(gè)餐廳中的七張餐桌(如圖所示),你會(huì)如何安排它們的桌次呢? ( c.e )
a.將最尊貴的賓客安排在1號(hào)桌
b.將最尊貴的賓客安排在2號(hào)桌
c.將最尊貴的賓客安排在4號(hào)桌
d.由高至低排列的第2桌是圖片中的1號(hào)桌
e.由高至低排列的第2桌是圖片中的3號(hào)桌
多選題。(共10道試題,每題10分)01
5、
假如你與單位的總經(jīng)理、副總經(jīng)理同打一輛的士,你應(yīng)如何做?以下表述正確的是:( a.c.d )
a.率先打開后車門,請(qǐng)總經(jīng)理與副經(jīng)理并排坐在汽車后排;
b.如只能開右側(cè)車門,請(qǐng)總經(jīng)理先上車,副總經(jīng)理后上車;
c.如兩側(cè)車門均可打開,先開右側(cè)車門,請(qǐng)總經(jīng)理先上;后開左側(cè)車門,請(qǐng)副總經(jīng)理后上;
d.
待安頓好兩位領(lǐng)導(dǎo)后,自行打開前車門,就坐于副駕駛位。
多選題。(共10道試題,每題10分)01
6、
由于市場(chǎng)競(jìng)爭(zhēng)激烈,a和b這兩家策劃公司對(duì)某機(jī)電公司即將進(jìn)行的車展策劃都志在必得。于是a公司的李總就約了b公司的王總在銀都酒店三樓中餐廳吃飯。
李總和秘書小劉剛到銀都酒店三樓中餐廳的一號(hào)房間,王總也到了。雙方問好就坐后,小劉便叫服務(wù)員開始點(diǎn)菜。15分鐘后,小劉點(diǎn)好菜對(duì)王總說:“王總,我也不知道這些菜合不合你的口味,你看還要再點(diǎn)些其他的嗎?”王總說不必了。
在吃飯過程中,小劉為了表示熱情就用自己的筷子不停地給王總夾菜,當(dāng)兩位老總因談話逐漸深入時(shí),小劉把筷子隨意地橫放在碗上為兩位老總添加飲料,由于加飲料時(shí)沒有給予提示,差點(diǎn)把飲料潑在王總身上。
對(duì)上述案例分析正確的是:(b.c.d.e)
a.身為秘書,點(diǎn)菜的任務(wù)應(yīng)由小劉獨(dú)立完成
b.小劉點(diǎn)菜完畢詢問王總是否還有需要,是非常必要的
c.用自己的筷子給他人夾菜明顯失禮
d.筷子橫放在碗上有失禮儀
e.給老總添飲料以示熱情,但需注意方式方法
多選題。(共10道試題,每題10分)01
7、
上海某科技有限公司
召開了一次全國(guó)客戶聯(lián)絡(luò)會(huì),公司的江總經(jīng)理帶著秘書荀小姐親自駕車到浦東機(jī)場(chǎng)迎接來自香港某集團(tuán)的周總經(jīng)理。為了表示對(duì)周總的尊敬,江總把周宗請(qǐng)到后排左座,并讓荀小姐在后排作陪。周總到賓館入住后,對(duì)荀小姐說,明天上午八點(diǎn)開會(huì),我會(huì)打的到現(xiàn)場(chǎng),就不麻煩你們江總親自來接了。
對(duì)上述情境分析正確的是:( a.b )
a.周總對(duì)于江總安排的車內(nèi)座次不滿意
b.江總在座次安排上應(yīng)請(qǐng)周總做副駕位置上,與主人平起平坐
c.車上座次的尊卑自高而低依次為后排右座、后排左座、后排中座、前排副駕
d.車上座次的尊卑自高而低依次為前排副駕、后排右座、后排左座、后排中座
多選題。(共10道試題,每題10分)01
8、
小張(女)學(xué)習(xí)文秘專業(yè),畢業(yè)后應(yīng)聘到了某公司任王總(男)的秘書。某日,公司來了一位女客戶,小張引領(lǐng)這位客戶到了王總的辦公室。
小張:“王總您好,這位是x x公司的總經(jīng)理趙曉菲。趙總,這是我們公司的王x 總經(jīng)理?!毕挛?,公司新來了一位女員工,小張帶這位女員工到王總辦公室。
小張:“王總您好,這位是我們公司新招聘的文員李曉娜”?!靶±?,這位是我們公司的王x 總經(jīng)理?!痹谶@一場(chǎng)景中,小張先后為他人作了兩次介紹。對(duì)于她的介紹,以下判斷正確的是:( a.e )
a.在這一場(chǎng)景中,主要涉及的是介紹的順序問題;
b.女客戶和女員工同為女性,在介紹時(shí)應(yīng)以同樣的順序?qū)Υ?。在這點(diǎn)上,小張的介紹是正確的;
c.男性與女性在被介紹時(shí),應(yīng)先介紹男性,后介紹女性。因此,小張的兩次介紹順序都錯(cuò)了;
d.小張為客戶與王總的介紹順序是正確的;
e.小張為新員工與王總的介紹順序是正確的。
多選題。(共10道試題,每題10分)01
9、
假設(shè)你正在電話里和某客戶談生意時(shí), 另一部電話突然響起。你將怎樣應(yīng)付這種局面?( b.c.d )
a.與當(dāng)前的客戶交談最為重要,我不會(huì)處理另一個(gè)電話;
b.我會(huì)請(qǐng)客戶稍等片刻,去接聽另一個(gè)電話;
c.如果后一個(gè)電話不如前一個(gè)緊急,我會(huì)告知后者隨后再打過去;
d.如果后一個(gè)電話比之前的更加緊急,我會(huì)轉(zhuǎn)而告訴前者隨后再打過去。
多選題。(共10道試題,每題10分)01
10、
有位法國(guó)朋友非常喜歡中國(guó)文化,大概大家都知道他這個(gè)“嗜好”,于是一窩蜂地都送景泰藍(lán)給他。禮重,情誼也重。但等到收到第五個(gè)景泰藍(lán)時(shí),這位朋友已經(jīng)“不堪其擾”了,東西太占地方,又很貴重,還不方便移動(dòng),只能擱在客廳里。
對(duì)于上述案例,以下表述正確的是:( a.b.c.d )
a.
選擇景泰藍(lán)作為禮物送給外國(guó)友人,代表了中國(guó)的民族工藝和傳統(tǒng)文化,符合送禮的紀(jì)念性標(biāo)準(zhǔn)。
b.景泰藍(lán)瓶子雖然漂亮但很沉重,用它送遠(yuǎn)行的朋友不符合送禮的適應(yīng)性標(biāo)準(zhǔn)。但送至朋友家沒什么問題(不考慮禮品“撞車”的情況下)。
c.法國(guó)朋友喜歡中國(guó)文化,大家投其所好選擇禮品,這一點(diǎn)符合送禮的適應(yīng)性標(biāo)準(zhǔn)。
d.一窩蜂式的送景泰藍(lán)給這位朋友,不符合送禮的獨(dú)創(chuàng)性標(biāo)準(zhǔn)。
主題商務(wù)宴請(qǐng)心得體會(huì)和方法四
1. 下列有關(guān)談判氣氛論述中,正確的是( )
a. 談判開始瞬間的影響最為強(qiáng)烈,此后,氣氛波動(dòng)有限
b. 當(dāng)雙方走到一起準(zhǔn)備談判時(shí),氣氛就已形成
c. 雙方見面時(shí)的寒暄同樣能決定談判氣氛
d. 談判人員的大腦運(yùn)動(dòng)是決定氣氛的實(shí)質(zhì)內(nèi)容
正確答案: abd
2. 制定商務(wù)談判策略的制定方式主要有。
a. 仿照
b. 復(fù)制
c. 組合
d. 創(chuàng)新
正確答案: acd
3. 國(guó)際經(jīng)濟(jì)貿(mào)易活動(dòng)中解決爭(zhēng)端的普遍的、基本的方式是( )
a. 第三方協(xié)調(diào)
b. 仲裁
c. 訴訟
d. 貿(mào)易報(bào)復(fù)
正確答案: bc
4. 運(yùn)用無聲語(yǔ)言技巧應(yīng)注。
a. 談判者應(yīng)根據(jù)實(shí)際情況謹(jǐn)慎機(jī)智地識(shí)別和應(yīng)付各種問題
b. 弄清無聲語(yǔ)言運(yùn)用的場(chǎng)合、時(shí)間和背景
c. 善于觀察
d. 隨機(jī)應(yīng)變
正確答案: abc
5. 談判人員經(jīng)常參加各種各樣的社交活動(dòng)。在日常交往中,需要注意的禮節(jié)包括:
a. 遵守時(shí)間
b. 尊重老人和女生
c. 尊重風(fēng)俗習(xí)慣
d. 舉止得體
正確答案: abcd
6. 談判的行為主體和關(guān)系主體二者之間的區(qū)別是。
a. 談判的關(guān)系主體直接承擔(dān)談判的后果,而行為主體不一定承擔(dān)談判后果;
b. 談判的行為主體必須是有意識(shí)、有行為的自然人,而談判的關(guān)系主體既可以是自然人,也可以是國(guó)家、組織或其他社會(huì)團(tuán)體;
c. 無論是何種談判關(guān)系主體的意志和行為,都需要借助于談判的行為人來表示或進(jìn)行;
d. 在談判的關(guān)系主體與行為主體不一致的情況下,談判的行為主體只有正確反映談判關(guān)系主體的意志,所發(fā)生的談判行為才是有效的。
正確答案: ab
7. 選擇正確的答案:談判氣氛的營(yíng)造應(yīng)該服從于:
a. 談判者的性格特征
b. 談判的方針策略
c. 談判的實(shí)力對(duì)比
d. 談判雙方長(zhǎng)期合作目標(biāo)
正確答案: bd
8. 要滿足自我實(shí)現(xiàn)的需要,就要在進(jìn)行商務(wù)談判時(shí)力求做好。
a. 必須較好地利用談判者的生理需要
b. 盡可能地為商務(wù)談判營(yíng)造一個(gè)安全的氛圍
c. 要與對(duì)手建立起一種信任、融洽的談判氣氛
d. 在談判時(shí)要使用謙和的語(yǔ)言和態(tài)度,注意滿足對(duì)手尊重和自尊的需要
e. 對(duì)于談判者的最高要求,在不影響滿足自己需求的同時(shí),也應(yīng)盡可能地使之得到滿足
正確答案: abcde
9. 談判議程的內(nèi)容包括( )
a. 模擬談判
b. 時(shí)間安排
c. 確定談判議題
d. 確定談判人員
正確答案: bc
10. 成功談判者應(yīng)該具備的心理素質(zhì)有:。
a. 崇高的事業(yè)心、責(zé)任心
b. 堅(jiān)忍不拔的意志
c. 以禮待人的談判誠(chéng)意和態(tài)度
d. 良好的心理調(diào)控能力
正確答案: abcd
11. 商務(wù)談判的作用有。
a. 有利于促進(jìn)商品經(jīng)濟(jì)的發(fā)展
b.
有利于加強(qiáng)企業(yè)間的合作
c. 有利于提高談判人員的應(yīng)變能力
d. 有利于促進(jìn)我國(guó)對(duì)外貿(mào)易的發(fā)展
正確答案: abd
12. 口頭談判的優(yōu)點(diǎn)有:。
a. 有利于談判雙方當(dāng)面提出條件和意見
b. 便于談判者察言觀色,掌握心理
c. 便于施展談判技巧
d. 縮短談判時(shí)間
正確答案: abc
13. 還盤的具體方法有( )
a. 詢問對(duì)方的交易條件
b. 拒絕成交
c. 請(qǐng)求重新發(fā)盤
d. 修改發(fā)盤
正確答案: cd
14. 下列情況哪些可說明該方談判實(shí)力強(qiáng)?
a. 該方對(duì)交易內(nèi)容與交易條件滿足程度較高
b. 該方對(duì)商業(yè)行情了解程度高
c. 該方企業(yè)商業(yè)信譽(yù)好,社會(huì)影響大
d. 該方談判技巧高
正確答案: abcd
15. 下列選項(xiàng)中,不是制定商務(wù)談判策略的核心與關(guān)鍵步驟的有。
a. 尋找關(guān)鍵問題
b. 確定目標(biāo)
c. 形成假設(shè)性解決方法
d. 擬定行動(dòng)計(jì)劃方案
正確答案: abd
16. 商務(wù)談判的談判階段,包括以下環(huán)節(jié):
a. 準(zhǔn)備
b. 開局
c. 磋商
d. 協(xié)議
正確答案: bcd
17. 在商務(wù)談判中,談判成功應(yīng)重視的價(jià)值標(biāo)準(zhǔn)有:
a. 成本優(yōu)化標(biāo)準(zhǔn)
b. 目標(biāo)實(shí)現(xiàn)標(biāo)準(zhǔn)
c. 戰(zhàn)略戰(zhàn)術(shù)標(biāo)準(zhǔn)
d. 人際關(guān)系標(biāo)準(zhǔn)
正確答案: abd
18. 如何建立和諧的洽談氣氛?
a. 要塑造良好的第一印象
b. 營(yíng)造洽談氣氛不能靠故意做作
c. 開局目標(biāo):思想?yún)f(xié)調(diào)
d. 說說談判的有關(guān)事項(xiàng)
正確答案: abc
19. 平等地對(duì)待對(duì)方可以避免僵局的發(fā)生,具體做法有。
a. 把自己放在別人的位置上看問題
b. 不要因?yàn)樽约旱膯栴}去責(zé)備別人
c. 討論各自的認(rèn)識(shí)
d. 保全面子,使你的建議與他們的價(jià)值觀相符
正確答案: abcd
20. 如何有理有謀地讓步?
a. 有原則地讓步
b. 有步驟的讓步
c. 有方式的讓步
d. 有風(fēng)度地讓步
正確答案: abc
21. 提出報(bào)價(jià)時(shí)應(yīng)注意。
a. 報(bào)價(jià)要非常明確
b. 報(bào)價(jià)要非常果斷,毫不猶豫
c. 報(bào)價(jià)時(shí)不必做過多的解釋和說明
d. 給對(duì)方留有討價(jià)還價(jià)的余地
正確答案: abc
22. 因缺乏交流形成的障礙主要有:。
a. 沒有聽清講話的內(nèi)容
b. 沒有理解對(duì)方的陳述內(nèi)容
c. 枯燥呆板的談判方式
d. 不愿接受已理解的內(nèi)容
正確答案: abcd
23. 以退為進(jìn)的手法主要表現(xiàn)在。
a. 替己方留下討價(jià)還價(jià)的余地
b. 不要讓步太快
c. 讓對(duì)方先開口說話
d. 不要做無謂的讓步
正確答案: abcd
24. 談判中迂回入題的方法有( )
a. 從題外話入題
b. 從“自謙”入題
c. 從確定議題入題
d. 從詢問對(duì)方交易條件入題
正確答案: ab
25. 正確運(yùn)用談判語(yǔ)言技巧的原則:。
a. 客觀性原則
b. 針對(duì)性原則
c. 邏輯性原則
d. 隱含性原則
e. 規(guī)范性原則
正確答案: abcde
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